ces 2013: pure brings connected wireless speakers to the u.s. - wireless mobile bluetooth speaker
Not long ago, consumers who wanted "the entire home audio --
Be able to play the same music in multiple rooms at the same time or connect all their sound to a library
It cost thousands of dollars on custom lines and equipment.
Sonos devices can be wirelessly connected to a music library on a home computer or on the Internet. It was pricey —the first-
Starter Kit for the 2005 s costs $1,200-
But it's easy to install and features take a big step forward.
This method has slowly penetrated into the consumer electronics industry, and more manufacturers are trying to provide connected music systems at a lower price. (
Even Sonos began to spread to the public.
Market price, selling a separate wireless player for less than $300. )
Now it's a division in England, Harford County.
Imagination-based technology is entering the United States. S.
Provide a whole market
Different home sound system: its own music service.
Full coverage: CES 203the Jongo
Electric wireless speakers to be launched in February for $199 show a pair of digital speakers
The current trend of consumer electronics business: connecting and integrating content.
In connection, the speakers can be played via Wi-
Fi or from a laptop, smartphone or tablet via Bluetooth.
The Pure Connect app for Apple or Android devices can also sync song streams so that the same music can be played simultaneously on all Jongo devices in the home.
Dead spots, interference issues and other anomalies for home Wi
Fi network challenges multi-party networks
Room sound system.
With this in mind, Pete Downton, director of connected services at Imagination technologies, said the company focused "the vast majority" of its engineering efforts on developing "Wi-capable people-Fi and routers.
Another notable feature of the Pure product is what the company calls a "Pure connection service", a mix of free and subscription --
Only the content provided by the pure connection application.
The free section includes about 20,000 radio shows and about 200,000 on-demand shows, including podcasts and duplicates of previous broadcasts.
The subscription service is an unlimited online record player, similar to the one provided by Spotify, Rdio and Rhapsody, sold purely for a similar price: $5 per month for streaming only, downloadable tracks that can be played offline for $10.
Downton said the company's goal is to be "passive on a large scale"
There are very few consumers who buy cd or download, and their music entertainment depends on the radio.
Song of pure product integration ~
The recognition technology enables listeners to Mark songs they like on the radio, Downton said.
They can go back later to buy songs from Pure's downloadable music store or-
Demand through its subscription service.
In the UK where Pure launched its music service a year ago, its customers tend to use the tag feature on weekdays morning and evening, and then revisit the tag song over the weekend, Downton said.
The seamless ability to hear, identify and respond to songs leads to more music discovery and more downloadable track sales, he said.
It turns out that convincing consumers to pay monthly fees for music is a huge challenge;
So far, the subscription service has attracted only millions of paid customers worldwide.
Free music services are more popular, but it's not easy to do business with free music services --
Despite the large audience, Pandora's struggle has been witnessed.
These dilemmas raise the question of whether it is smarter for a hardware company to develop its own music service, as Pure is doing (
Apple did it too)
, Or take advantage of services that already exist, such as Sonos and Logitech (
Another low manufacturer
Multi-cost approachroom audio)have done.
Downton admits there is not much profit in selling music, but "we also know that if you offer a great speaker, great hardware, consumers may use the other services you offer.
"Today, delivering a great hardware experience also means investing in services," he said.
The most obvious mode is Apple, which combines iPod hardware with iTunes software to help it in a portable music player and 99-cent downloads.
But Apple is also one of Pure's biggest competitive threats.
It makes a $99 adapter that can turn a traditional stereo or set of speakers into one component of multiple speakers
Room audio system, able to play songs or podcasts in the iTunes collection at home.
At the same time, other consumers
Electronics manufacturers are building Apple's AirPlay technology in their audio devices, allowing them to connect to iTunes without an adapter.
The world of apples is a walled garden,its multi-
The room system was not designed to play music that iTunes could not play. (
At least 1 out of 3-
There are similar restrictions on Pure, but at least its services include unlimited music on demand for online record machines (
Although it is charged)--
Apple has not shown interest so far.
Also, CES 2013: LG will launch a new Google TV linewho?
CES was not affected by Microsoft's absence from the latest Hollywood pilot: moving the dvd from home to cloudJon Healey wrote an editorial for The Times.