google launches new phones, speakers in hardware push - wireless headphones with earbuds
SAN FRANCISCO (Reuters)-
Google Inc (GOOGL. O)
Second-generation Pixel smartphones and new voice features were released on Wednesday.
Supports home speakers, doubling its commitment to the hardware business in competition with Apple's surging devices (AAPL. O)and Amazon. com Inc (AMZN. O).
New Google products including Pixelbook laptop, wireless earbuds and small GoPro
Show Google like a camera
Operating systems and services, especially voice assistants, have been developed.
This means that as hardware buyers use services such as Google search and maps, the use of these devices should stimulate the company's core advertising sales business.
Rick Osterloh, Google's hardware director, said at a San Francisco conference that these new products "perfectly demonstrate our redesign strategy
Imagine hardware from the inside out.
The Pixel 2 smartphone comes in two sizes with similar features, including an aluminum body and a traditional headphone jack.
The price of the basic model starts at $649, while the price is high-
The final version starts at $849.
Mobile phones will be available in October. 19.
Pixel phones lack brand gloss and market share of similar-priced smartphones such as Apple's iPhone or Samsung's Galaxy S and Galaxy Note smartphones.
Still, original Pixel cameras and software have won praise from reviewers, many of whom expect the series to be a strong competitor at the high end of the Android smartphone market.
Pixelbook, which costs $999, is the first laptop to be provided by Google Assistant to support Snap Inc (SNAP. N)
Snapchat, the company said.
The keyboard folds behind the screen to turn 12. 3-
Inch touch screen for tablet.
It will be sold in stores from October. 31.
Google Home Mini is a new speaker that will compete with Amazon for $49 in the US. com Inc’s (AMZN. O)
Pop Echo Point
It will be available in October. 19.
Home Max is priced at $399 and available before the end of the year, equipped with dual bass speakers for more powerful sounds.
The $149 Buds went public in November.
Clip in pocket
Google said the size camera with object detection and automatic recording was "soon" available for $249.
The video lasts only a few seconds and does not contain audio.
Pixel made its debut a year ago, with analysts estimating sales of more than 2 million units, pushing Google to hit a non-
Google's "other" revenue category includes sales of hardware and online storage services, accounting for about 12% of total sales in the most recent quarter.
Last month, Google expanded its hardware development capabilities by 2,000.
HTC's personal smartphone engineering team (2498. TW)for $1. 1 billion.
Avi Greengart, research director at global data, a consumer data company, said: "Obviously, Google is serious about hardware . ".
"Considering that there is a Pixel 2, there must be a longer period of time, considering financial investment --
Five years ago, Google moved into smartphones for $12. 5-
Billions of Motorola mobile acquisitions.
But under Osterloh, Motorola's hardware team and Google's Android mobile operating system remain independent.
Google wants to avoid giving it special advantages and protect its relationship with Samsung, LG and other Android distributors.
The company later sold the Motorola smartphone business.
Osterloh, who now works inside Google, has begun to introduce-
Google, the HTC team, signed up to design the pixel House.
He has a close relationship with Hiroshi Lockheimer, head of the Android department.
The couple has been friends since working in Good Technology for several years in early 2000.
Protecting relationships with others in the Android ecosystem is less worrying.
Samsung reduced its competition with Google after agreeing a major patent licensing agreement in early 2014.
Market share of other suppliers has declined.
Now, Google's eyes are on Apple, and Apple's iPhone has become a smartphone that can be defeated.
The first Pixel was launched a year ago, and the market was very strong: in the last three months of this year, Google spent about $0. 11 billion to launch 12 Pixel-
According to the data of the company iSpot, the relevant advertisements are measured. tv.
Apple spent $0. 147 billion in the same period. tv said.
In the past year, Apple has kept the time for TV playback, and Google's efforts are gradually decreasing.
In the speaker market, Google's personal-
According to investment bank Cowen & Co, assistant lags behind Amazon's Echo devices in market share
Last week, Amazon released several new Echo models, including one that has been shown in every segment.
Rishi Chandra, vice president of product management at Google's home hardware division, said in an interview that Google is "more thoughtful" than online shopping companies ".
"Amazon is taking a broad approach," said Chandra . ".
"We will iterate before we have a good product story to tell.