in virtual reality headsets, investors glimpse the future - latest headsets for mobiles
Magic Leap, a secret company that is seeking to raise $0. 827 billion, is producing wearable technology to combine digital images with the real world.
Jaunt, a 3-
The D-camera used to shoot VR video received a total of $100 million, including $65 million in September.
8i's technology allows people to interact with human videos like they do in the same room, and it has raised nearly $15 million.
None of these starts.
Ups is a household name.
There are very few public opportunities-much less buy —
Virtual and augmented reality technologies that these companies are developing.
However, investors and entrepreneurs believe that the headphones made to immerse people in the digital world are the next big maker of technology, triggering a rare investor frenzy since the early days of the Internet and mobile market.
Virtual reality begins
Ups is multiplying, venture capital is pouring into them, and the believers are expressing Blue --
Sky is thinking about how new products can reshape entertainment, communication and work.
"There will be the next one every ten years or so --
"On behalf of the hardware platform," said Matt McLean, a venture capitalist at Madrona Venture Capital Group.
"We believe that smart headsets will be the platform for the next decade, changing the way many things are done.
"There is good reason to suspect that virtual reality will change technology like a smartphone, at least in the short term.
While the latest headphones and software can be presented in a dizzying way, even many fans of VR say they still haven't had the experience they have to go through
There are games or apps.
The required headphones are expected to cost $300 to $500, and in addition, it will cost $1,000 or more for the powerful PC that some people need.
The virtual world in headphones has caused motion sickness in some people.
What makes the virtual reality investment boom even more speculative is that few of the general public have really owned or tried this headset. High-
Facebook's Oculus and HTC and Sony's profile products will not be available until next year. (
Now, more junior, cheaper devices that rely on the user's smartphone screen are on the market, such as Samsung's Gear VR and Google Cardboard. )
When many of the top investors start putting money into the mobile end --
By contrast, ups already has millions of smartphones in use.
But none of this has stopped the flow of enthusiasm and money.
According to CB Insights, virtual and augmented reality raised $0. 408 billion in the first nine months of this year, up from $0. 145 billion in the first nine months of 2014, A research company that tracks venture capital.
Companies in the industry have raised nearly $1 since early 2012.
The company estimates a total of 5 billion.
One of the biggest players so far is the Magic Leap.
The company disclosed plans for a new round of large-scale financing in a corporate document obtained last week by private market data provider VC Experts, the company raised $0. 542 billion in Google's investment last year.
Augmented reality devices that are developing like a magical leap will not stop users from seeing their physical environment as virtual reality headsets do, but instead insert game characters and other images into one's vision.
A spokeswoman for Magic Leap declined to comment.
Forbes reported the document last week.
Two smaller virtual reality starts.
Ups plans to announce funding on Monday, including uk vr video game studio nDreams, which has raised $3 million from Mercia Technologies.
The other is Pixvana in Seattle.
Developing the basic business of the cloud
Basic technology to improve the quality of virtual reality video and the speed of video transmission through the Internet.
Created by former employees of Microsoft, Apple and Lucas pictures, Pixvana raised $6 million from Madrona, Vulcan Capital and angel investors.
"I can't imagine that in the world five to ten years from now, this is not the main way to entertain and communicate," said Forest Key, chief executive of Pixvana . ".
Why are the participants of virtual reality so certain about its urgency?
The prospect of virtual reality has always been the main content of science.
Dream of fiction for decades
But until recently, the headset was original and cost tens of thousands of dollars.
The surge in mobile devices has dramatically reduced the price of many components that are critical to VR headsets, including high
Excellent screen and motion sensors, as well as improved experience.
Tony Garcia, chief revenue officer at Unity Technologies, said: "When people wear these things, they really have a moment of transformation, A company that provides virtual reality developers with key software components called game engines.
"It's different from anything I 've seen for a long time.
"Virtual reality also has a wide range of applicability, which excites investors who believe that virtual reality has changed everything from online education to corporate meetings to video games.
Google, Microsoft and Sony's huge stakes in VR and augmented reality have spurred investment.
But the biggest catalyst was Facebook's $2 billion acquisition of Oculus last year.
Facebook Chief Executive Mark Zuckerberg described virtual reality as the next major technology paradigm shift after mobile technology in announcing the deal.
"Oculus's mission is to let you experience the impossible," he wrote on Facebook . ".
"Their technology opens up possibilities for a whole new experience.
"What experiences are most convincing, the problem is still unresolved.
Like many people who like virtual reality, Ben Schachter, game industry analyst at Macquarie Securities, is bullish on virtual reality technology.
However, he struggled when asked to name a compelling application for it.
"I haven't seen anything that makes you want to stay there for a few hours . "Schachter said.
"I'm frustrated that I haven't seen it yet.
"A lot of creative people are trying to figure out the most compelling VR applications, whether it's games or movies. Some start-
The ups that created the app received a venture capital.
However, many of the investments now are in companies that provide tools for developers of virtual reality applications, which is equivalent to the suppliers of miners during the gold rush.
The company that got the money was "the company that provided the shovel to the market," said Linc Gasking, chief executive of 8i, one of these tool providers.
Chris Fralic, partner in venture capital's first round of capital, has been reluctant to invest in virtual reality --
Part of the reason for Ups is that they raise more money than they did earlier.
A stage investment company like he usually contributes.
But he doesn't plan to wait until millions of headphones are put into use.
"There is no market today, but it is happening," he said . ".
"Did you wait until it was proved, or did you start to be smart as it developed?