united states : cea reports continued growth in wireless, multi-room audio system sales. - wireless bluetooth portable speaker system
1 out of 5 (16 percent)
According to research released today by the Consumer Electronics Association, consumers have a portable wireless speaker (CEA).
Research, consumers have more
Room and portable audio solutions explore more wirelessroom audio(MRA)
Portable audio solutions;
Which functions are most important to consumers;
And future non-purchase intentionsowners.
At present, one out of every ten consumers has wireless products, but nearly half of themowners (44 percent)
Expressed interest in having one.
Portable wireless speakers such as Bluetooth speakers are also expected to grow, with 28% of consumers planning to buy related products in the next two years.
In general, almost all owners of wireless MRA products and portable wireless speakers have reported that they are satisfied with their products.
In addition, 91% of wireless MRA product owners and 85% of portable wireless speaker owners recommend their products to others.
Other major findings from this study include: As of now, the general electronics store is the most common source of purchase for two wireless MRA products (43 percent)
And portable wireless speakers (37 percent);
Consumers rely heavily on word of mouth and hands
Experience in researching and purchasing these products. -
Friends, family and colleagues
Staff are the most important source of information for wiressmra products (40 percent)
And portable wireless speakers (38 percent);
The main listening location of the wireless audio solution is the living/family room (47 percent)and bedroom (28 percent)But a quarter. 25 percent)
Many consumers say their main hearing area is a different room at home.
Consumer Views on Wireless Multimedia
Room and portable audio equipment (April 2014)
Is a viaInternet Web form based on quantitative research management of 2,000 American online country samplesS.
The report is designed and developed by CEA MarketResearch, the most comprehensive source of sales data, forecasts, consumer research and historical trends in the consumer electronics industry.
Al Bawaba (2014)Albawaba. com)
Provided by Syndigate.